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A Stakeholder Approach to Issues Management by Robert Boutilier

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Chapter 5

Summarizing the Data

In this chapter we examine the processes used to condense questionnaire data into summaries that provide a basic view of what the issues are and which stakeholders are concerned about them. The steps described in chapter 5 provide the building blocks for the strategic analyses described in chapter 6.

Analysis of Qualitative Issue Data

Qualitative data give context to the quantitative data. For example, they can explain why all the taxi drivers are opposed to a new public transit plan. They can explain why the shop owners and the teachers in a community are tightly connected into a high social capital network. However, the qualitative data can be slippery without some kind of organizing framework. The quickest and ...

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