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A Stakeholder Approach to Issues Management by Robert Boutilier

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Chapter 4

Getting the Data

Identifying and Prioritizing the Stakeholders for Interviewing

Obtaining data on the patterns of social capital in stakeholder issue networks requires interviewing the stakeholders. This chapter explains the details of an approach to interviewing that the author and colleagues have found effective. It includes standard social network techniques, standard qualitative techniques, and some innovations in the assessment of sociopolitical sentiments in a stakeholder context. The author conducts this type of research under the trademarked name of Stakeholder 360. It is only the name that is trademarked: Anyone can use the techniques described here. However, a license must be obtained from the author in order to call it Stakeholder ...

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