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A Stakeholder Approach to Issues Management by Robert Boutilier

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Chapter 1

Why a Stakeholder Approach to Managing Issues?

Wal-Mart: A Company Whose Existence Became the Controversy

A stakeholder approach to managing issues works best when organized groups are championing the issues. Before we discuss the full meaning of “stakeholders” and “issues,” let us look at a concrete example of an organization with stakeholder issues that it has to manage.

One of the most controversial organizations in the world is Wal-Mart. Wal-Mart is a private retailer based in the United States. It offers a wide range of merchandise and services, from clothing and food to pharmacy prescriptions and car tires. What makes it distinctive is the extent to which it has used the opportunities created by economic globalization to put ...

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