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A Quick Start Guide to Google AdWords by Mark Harnett

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CHAPTER 6

SECRETS OF CREATING A GREAT CAMPAIGN

You want your website to be ‘hot’. You want people to want to come to your site and to want to buy your product or service. To achieve this takes time and your website needs to be developed in line with the traffic you are driving to it. In this chapter we’ll explore together a number of techniques for creating, analysing and managing the wealth of data produced by AdWords.

I’ll reveal the secrets behind developing your AdWords strategies to maintain and then grow the number of visitors to your website. Your AdWords campaigns need to be continually altered and refined to create the best results.

There are three simple steps to achieve this:

  • Set up your campaigns.
  • Set up your initial ...

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