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A Quick Start Guide to Google AdWords by Mark Harnett

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CHAPTER 5

SECRETS OF SUCCESSFUL ONLINE ADS

In this chapter I’ll show you how you can reach your customers at the precise moment they want to buy the product or service you’re offering. But, just as important as enticing people to click your ad in the first place, is maintaining your ‘Click-Through Rate’ (CTR) so that your ad stays as high as possible on Google’s search result pages. I’ll show you just how to achieve that consistency.

I’ll also explain how to construct your ads to maximize your AdWords rating, using a whole range of tactics:

  • telling your audience what your product or service is;
  • highlighting its benefits;

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