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A Quick Start Guide to Google AdWords by Mark Harnett

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CHAPTER 4

THE SECRET BEHIND PAY-PER-CLICK ADVERTISING

If you want to sell things online you need to make sure your advertisement is relevant to the person searching for information about the subject. This chapter will discuss how to go about ensuring your ad is at the top of the search results page.

It’ll explain:

  • how to make the right people click on your ad;
  • how to start choosing the best keywords for your site;
  • how to target your ads effectively at the people most likely to become paying customers.

Choosing the right ...

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