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A Quick Start Guide to Google AdWords by Mark Harnett

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CHAPTER 3

GOOGLE AND THE SECRET NEED

Google’s search engine started officially in 1998. Yahoo and AltaVista were already well established leaders in the field, but within just five years Google had overtaken them because its first page of results was much closer to what the average person was looking for. This strength of relevance to the search words is why Google AdWords outshines its competitors.

This chapter explains why the Google search engine is an excellent tool for advertising your product or service. We’ll discuss:

  • how Google’s ‘PageRank’ system works;
  • how Google makes AdWords work and why it’s so successful;
  • why ...

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