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A Quick Start Guide to Google AdWords by Mark Harnett

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CHAPTER 2

THE SECRET POWER OF WORDS

It doesn’t take a genius to work out that the quickest and cheapest way to sell yourself or your business these days is via the internet. If you have a product or service that needs marketing, a website can put you in touch with thousands of new customers at the click of a mouse button.

But it isn’t enough simply to have a web presence. How will people be drawn to your site out of the billions they could access? Here are some statistics to ponder: 100,000 new websites are built daily, and 125,000 people start a home-based business every week. So it follows that you need to find some way to make your site and your business cut through the plethora of others.

You need to advertise your product or service, or ...

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