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A Quick Start Guide to Google AdWords by Mark Harnett

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CHAPTER 1

THE QUICK START

In the next few pages you are going to learn how to:

  • Set up your AdWords Account.
  • Create a web page ready for your buyers to visit, which will have:
    • a domain name;
    • a web host;
    • your design.
  • Keep your expenditure within control by using the Budget optimizer key.
  • Write an Ad and understand how to choose a Keyword.
  • Write more ads using the Create Another Ad variation.
  • Run the Keyword selector tool so you know which are popular keywords.
  • Understand the Control panel so that you can see how your Ad is performing.

Using Quick Start because you don’t have time

HOLIDAY HOME ...

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