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A Quick Start Guide to Google AdWords by Mark Harnett

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APPENDIX

INTRODUCTION

There’s no need to start reading this until you’ve already got up and running with Google AdWords. You can test the demand for your business idea with a simple one page website, so only move ahead with web design, part one of this appendix, when you’re certain you can make some money from your idea. If you’re moving down the design route, then you may well want to use banner advertisements as well as Google AdWords, and the second section gives you some quick tips and Ad-vice about how to manage this. The third section of the appendix is analytics, which really means measuring how well you’re doing. If you read the story of the shoe company then you’ll understand how it works. Section four has a short case study about ...

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