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A Project Guide to UX Design: For User Experience Designers in the Field or in the Making by Carolyn Chandler, Russ Unger

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8. User Experience Design and Search Engine OptimizationUser Experience Design’s Fundamental Role in Successful SEO

Search engines are the cornerstone of the interactive economy. Everything that we do as “interactivists” is ultimately connected to the world at large through Google, Yahoo, MSN, Ask, and the myriad minor engines that make up the infrastructure for finding things online. Information architecture is a critical component of how Web sites are interpreted by search engines. This chapter is designed to give you some basic understanding of why UX design is critical to search engine optimization and what you must take into account so that the environments you create will have a fighting chance on Google.

Jonathan Ashton

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