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A Profile of the Hospitality Industry by Charles G. Partlow, Betsy Bender Stringam

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CHAPTER 7

Challenges and Opportunities for the Industry

The hospitality industry has many opportunities and challenges on the horizon. Consumers are becoming more knowledgeable and are seeking new products and experiences, yet demanding value.1 Like many other industries, the hospitality industry is threatened by wars, terrorism, outbreak of diseases, and severe weather.

The overall outlook for the hospitality industry is positive with significant growth expected. International travel is increasing. New products and technologies are changing how we operate and interact with consumers. There is an ever-increasing global consciousness of protecting and sustaining the environment. Consumer behavior toward the hospitality industry is strongly affected ...

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