OTHER TITLES IN OUR PUBLIC RELATIONSCOLLECTION

Don W. Stacks and Donald K. Wright, Editors

  • Public Relations Ethics: How To Practice PR Without Losing Your Soul by Dick Martin and Donald K. Wright

  • MetricsMan: It Doesn’t Count Unless You Can Count It by Don Bartholomew and Zifei Fay Chen

  • Public Relations for the Public Good: How PR Has Shaped America’s Social Movements by Shelley Spector and Louis Capozzit

  • Excellence in Internal Communication Management by Rita Linjuan Men and Shannon A. Bowen

Announcing the Business Expert Press Digital Library

Concise e-books business students need for classroom and research

This book can also be purchased in an e-book collection by your library as

  • a one-time purchase,

  • that is owned forever,

  • allows for simultaneous ...

Get A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.