A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Edition

This book is in our Public Relations Collection, which is A big part of our Marketing and Management titles. Other books of interest might include...

Don W. Stacks and Donald K. Wright, Editors

• Developing Winning Brand Strategies by Lars Finskud

• Conscious Branding Funk by David Levis and Anne Marie

• Marketing Strategy in Play: Questioning to Create Difference by Mark Hill

• Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits by Piyush Kumar and Kunal Gupta

• Building a Marketing Plan: A Complete Guide by Ho YinWong, Roshnee Ramsaran-Fowdar, and Kylie Radel

• Top Market Strategy Applying the 80/20 Rule by Elizabeth Kruger

• Pricing Segmentation and Analytics by Tudor Bodea and Mark Ferguson

• Strategic Marketing ...