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A Practical Writing Guide for Academic Librarians by Jonathan Wallace, Anne Langley

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3

Audience

This chapter is about figuring out who the audience is for your writing, what that audience needs from you in order to understand what you’re trying to say and how to give it to them. It will help you to become an audience-focused writer.

That may sound like an odd phrase. After all, we write to communicate, and the people we are communicating with are our audience. Surely all writing is audience-focused.

Yes and no. When we write the first draft of a complex project, we have a lot to think about – doing research, getting our ideas together, organizing those ideas and just plain getting them down on paper. We are also worrying about whether we know enough about what we’re writing about, whether our boss will appreciate our efforts ...

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