SEVEN ELEMENTS OF SUPPLY CHAIN EXCELLENCE
When I had a proper job in supply chain management, I used to think about my organization and where we could improve the job we were doing. Putting together everything necessary for a supply chain organization to contribute well to business performance is a major piece of work. This section describes the seven key elements required for a high-performing supply chain (see Figure 2.1). This also acts as an introduction to many of the areas discussed in detail in later sections.
2.1 Understanding Customers and Demand
The starting point for setting up a business, let alone the supply chain, is to understand your customers and customer demand. For some of our clients we now use a go-to-market (GTM) survey ...
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