Appendix 4
Checklists
Key Information for Most Marketing Materials
The section below provides a handy checklist of information to include in most marketing materials—your studio’s main website, game pages, videos, signage at trade shows and so on.
- [ ] Game name
- [ ] Studio name
- [ ] Planned platforms
- [ ] Expected release timing
- [ ] URL for more information
Scale content based on format. For example, you might also include a game description one-liner for signage at a show. For your website, you would include a longer game description and feature bullets. If you’re marketing in a channel that requires a rating, your materials should include that ...
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