Index
- accuracy
- active customers
- address
- advertising
- affinity
- aggregation
- algorithm
- altmetrics
- Analysis of Variance (ANOVA)
- analytical transformations
- analytics
- application of the results
- Application Programming Interface (API)
- association measures
- association rules
- asymmetry
- attention
- average linkage
- backward propagation
- banner
- banner ad
- base period
- behavioural targeting
- benefit
- bias
- big data
- binary variable
- binning process
- blog
- Boston matrix
- Box-Cox
- branch
- branches of the tree
- brand
- bundling
- business issues
- Business to Business (B2B)
- Business to Consumer (B2C)
- buttons
- buying behaviour
- Buy One, Get One Free (BOGOF)
- campaign
- canonical correlation
- categorical variables
- category management
- centroid
- challenge
- channels
- characteristic
- chi-square testing
- churn
- churn rate
- click
- cluster analysis
- clusters
- code
- comparative tests
- competitions
- competitors
- complaint
- complete linkage
- confidence
- confidence intervals
- confusion matrix
- consumer
- consumer groups
- contextual advertising
- contingency table
- cookie
- correlations
- coupon
- covariance
- Cramer’s V or Phi testing
- cross-checking
- cross-selling
- cross tabulation
- customer
- customer base
- customer groups
- Customer Lifetime Value (CLV)
- customer loyalty
- customer profile
- Customer Relations Management (CRM)
- data
- database marketing (DBM)
- data-driven approach
- data modification
- data preparation
- data processing
- decision trees
- demographics
- dendrogram
- department stores
- dependent
- description
- descriptive analysis
- diagnostic plots
- differentiation ...
Get A Practical Guide to Data Mining for Business and Industry now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
