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A Practical Guide to Entrepreneurship

Book Description

A Practical Guide to Entrepreneurship takes you through each step of the start-up process, covering planning, marketing, selling and advertising, finances, and business law

Table of Contents

  1. Cover
  2. Dedication
  3. Title page
  4. Imprint
  5. Table of contents
  6. Acknowledgements
  7. Introduction
  8. Part 1: Entrepreneurship
    1. 01. Entrepreneurship today
    2. 02. Becoming and being an entrepreneur
    3. 03. Not-for-profit (NFP) entrepreneurship
  9. Part 2: Evaluations
    1. 04. Business ideas – creation and evaluation
    2. 05. Running a business yourself
    3. 06. IT strategy
  10. Part 3: Customers and profits
    1. 07. Markets, market research and forecasting
    2. 08. Your proposition and pricing
    3. 09. Channels of distribution
    4. 10. Marketing communications
  11. Part 4: Financial management, raising finance
    1. 11. Costing
    2. 12. Controlling cash
    3. 13. Further financial planning
    4. 14. Credit control
    5. 15. Sources of finance
  12. Part 5: The law and the firm
    1. 16. Business legal entities and business names
    2. 17. Criminal and civil law as they affect business
    3. 18. T he law of contract
  13. Part 6: Premises, operations, records and taxation
    1. 19. Premises – options and implications
    2. 20. Planning, control and purchasing
    3. 21. Safety and quality
    4. 22. Financial records and taxation
  14. Part 7: Employing staff
    1. 23. Why employ, planning to employ and employment law
    2. 24. Executing the recruitment plan
  15. Part 8: Managing risk, developing the firm
    1. 25. Risk management and insurance
    2. 26. Expansion and culture
    3. 27. Leadership and management
  16. Part 9: A systematic approach to growth
    1. 28. The PLG© Programme
  17. Learning resources
  18. Appendix 1: Cash-flow forecasting explained
  19. Appendix 2: Draft terms and conditions of sale
  20. Appendix 3: Starting a green business
  21. Useful websites
  22. Glossary
  23. References
  24. Index
  25. Full imprint