A, Mind for Business



INTRODUCTION

The fundamental unit of modern business is not the dollar, or the yen, the pound or the euro: it is the human being.

People buy your products, deliver your services, manage your projects and account for your money; they are your partners, your colleagues, your friends and collaborators. Most businesses spend more money on people than on anything else. People are your business.

Or, more specifically, people’s minds are your business. In the knowledge economy, the performance of any business depends on the performance of the minds of its staff. Our work is becoming less mechanistic and more analytic, using more brainpower and relying increasingly on human ingenuity to generate a competitive edge. The human ...