Acknowledgements
Many people have contributed to this book and we are heartily grateful for the time, effort, advice and encouragement we have been given. In addition to the contributors and Sally King, our thanks go to the many people who helped along the way: from WPP, Sir Martin Sorrell, Jeremy Bullmore, Marie Capes, Vanessa Bryant; from JWT, Bob Jeffrey, Claudine Heinimann, Louise Hinchliffe, David Faulkner, John Furr; from WARC, Mike Waterson, Matthew Coombs, James Aitchison; from APG, Steve Martin; from John Wiley & Sons, Claire Plimmer; and our freelance typists, Hilary Watson and Janet Barbour.
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