O'Reilly logo

A Man and His Mountain by Edward Humes

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 9

VRU and the Hard “C”

With a new headquarters in Sonoma, a new sales and distribution force in place, a reform campaign roiling the rest of the wine industry, and plans to build a state-of-the-art winery in the heart of Wine Country, Jackson followed his blind-taste triumph with a shopping spree of winery acquisitions. These land grabs catapulted his once little Lake County operation into the big time before the rest of the California wine industry realized what he was doing or guessed what his endgame might be.

While the big wine powers were distracted by the success of the Vintner’s Reserve Chardonnay and were figuring out how to either imitate it or undercut it with cheaper offerings, Jackson was talking about the lessons of hockey ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required