Birth of a Terroirist
After winning the battle over those precious Santa Barbara Chardonnay grapes, Jess Jackson made obtaining more coastal and mountainous vineyards his priority. More than that, it became his obsession: he wanted a piece, in some cases a big piece, of each of California’s finest vineyard regions, and not just for Chardonnay. He wanted to grow other varieties of grapes as well for wines that would traverse all price ranges, from $5 a bottle to $500. His original idea still held: Kendall-Jackson would be, underneath the barrels and vats and harvesting machines and tasting rooms, a real estate company that made wine.
So whenever Kendall-Jackson’s expanding market share produced enough cash, or at least credit, Jackson ...