PART I

Transformative Humiliation

It takes a lot to provoke personal change. Willpower alone hardly ever works. Broken diets, resolutions, and promises bear witness to that. Something more powerful and disruptive is needed to make change take hold: a psychological butt whopping. Sometimes it takes a startling and rude awakening, often accompanied by strong feelings of embarrassment, to bring about enduring change. Pain is often a better teacher than comfort. Why? Because once you’ve experienced it, you work harder not to experience it again. It’s after you fall off a bike and scrape your knees that you pedal harder and faster. Pain commits you to making changes to avoid more pain.

In this section, you’ll learn

why embarrassing moments are so ...

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