Chapter 5

Do You Really Want to Know What You Know?

Yu, shall I teach you what knowledge is? When you know a thing, to hold that you know it; and when you do not know a thing, to allow that you do not know it;—this is knowledge.

—Confucius, The Analects, 2:17

The premise of this book is that, in general, building organizational memories creates a competitive advantage. More specifically, we argue that if executives know what their organizations knew in the past, they will be better prepared to make well-informed decisions. In turn, these knowledge-based decisions will ensure the organization is better at whatever it is that it does. In short, understanding the past will help guide organizations into the future.

There are a growing number of ...

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