References

  1. Ahern, T. 2012. “The Brain According to Me: Neuroscience Is the Most Important Force at Work in Fundraising Today. Or It Should Be.” Ahern Donor Communications 12.03. Retrieved from http://aherncomm.com/ss_plugins/content/content.php?content.5093.
  2. Ahern, T. 2010. “Why Gifts Matter: They Buy Impact and Self Esteem.” Ahern Donor Communications 10.08. Retrieved from http://aherncomm.com/ss_plugins/content/content.php?content.5069.
  3. Ahern, T. 2009. Seeing Through a Donor's Eyes: How to Make a Persuasive Case for Your Annual Drive to Your Planned Giving Campaign to Your Capital Campaign. Medfield, MA: Emerson & Church Publishers.
  4. Association of Fundraising Professionals and the Urban Institute. 2013. “2013 Fundraising Effectiveness Survey ...

Get A Higher Bid: How to Transform Special Event Fundraising with Strategic Auctions now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial