Woodhead Publishing Online – Chandos Publishing Online
Martin Woodhead
Abstract.
This case study also takes a publisher perspective on digital economics. The ability to offer digital products at marginal cost provided an important incentive to publishers in the early years of development. But, here again, thorough market research enabled the formulation of business models that facilitated a move from add-on to mainstream.
Keywords
business models
Chandos Publishing Online
e-books
market research
publishing
Woodhead Publishing Online
Introduction
Woodhead Publishing Ltd is a book publisher specialising in current science and technology in the fields of engineering, material science, textile technology, food science, bioscience, ...
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