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Chapter 3How to Succeed in the New Business Frontier

The key is maximizing human potential, through leadership effectiveness, values, and trust. Get those right, and you will see innovation and financial growth.

We just covered the new landscape facing organizations. Thanks to social and technology changes, the bar has been raised—what was good enough to be great 20 years ago doesn’t cut it today.

Some business basics remain as true today as they have for decades. A successful company must have a sound business model, a smart strategy, and savvy financial management. But these fundamentals of a business school education are no longer sufficient. ...

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