Chapter 2A New Business Frontier
Social and technology changes require a new way of doing business.
The rules of the road in business have changed. Just ask Uber.
In a few short years, the ride-sharing service both transformed the transportation industry and found itself crashing against new standards related to leadership, transparency, and fairness.
With its phone-based app for arranging car trips, Uber pioneered a new, cheaper, more convenient way of getting around. It jump-started the “gig economy” by tapping independent contractors rather than traditional employees and quickly became a global force. Eight years into its existence, Uber’s ...
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