10 Three Global Intercultural Tests

10.1 Siemens AG – Globality Check

10.1.1 Presentation

You have been asked by the Headquarters to give a presentation about a new product to sales representatives from the Siemens region. You know that there will be colleagues from the USA, China, Middle East, South Africa and a number of European countries in your audience. What cultural factors do you think are important for the success of your presentation?

10.1.2 Feedback

You are working in Thailand and some of your staff arrive regularly late to work. You feel you need to talk to them about the issue – how do you approach the problem?

10.1.3 Meetings

In your work at Siemens you spend a lot of time taking part in meetings – many of them include people ...

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