Chapter III
The Management of Value
Preparation
Large amounts of highly organized material are required to expand the range of possibilities before a new and useful combination of ideas can be generated.
William Peña, American Architect (1987)
Integrated value management is an “open iterative system” in which the output from one phase becomes the input of the next and feeds back to the preceding phases. Therefore, the Sensemaking-Ideation-Elaboration process will be iterated many times throughout the program or project life cycle in order to reassess customer values and their fulfillment. In practice, steps may be taken in a different order, or they may occur at the same time. Preparation can be part of the definition phase or take place before ...
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