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A Fine Line: How Design Strategies Are Shaping the Future of Business by Hartmut Esslinger

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introduction
“Do something wonderful, people may imitate it.”
—ALBERT SCHWEITZER
 
 
Where does creativity come from? Neurologists, artists, and many others have offered plenty of answers to that question, but I think we are born with the seeds of creativity within us. It’s up to us to discover, develop, and defend our gifts and prove that we deserve them. As a very young man, coming of age during the social and economic upheavals that rocked post-World War II Germany, I had to make some difficult but necessary choices about how I would defend and develop my own creative gift—choices that began with a painful family rift and led to a rich and satisfying career as a designer, entrepreneur, innovator, global business strategist, and educator. Making ...

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