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A Fine Line: How Design Strategies Are Shaping the Future of Business by Hartmut Esslinger

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a business design revolution the greening of planet, inc.
“Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree.”
—MARTIN LUTHER
 
 
Let’s be honest. Design, like marketing, is about driving mass consumption, and anything produced on a mass scale contributes to pollution and global warming. That makes designers and their business clients systemic players in an economic model that has a profound effect on the environment. According to traditional business reasoning, the more items we send flying off the production line, the better our chances for economic success. But now we’ve realized that the traditional indicators of economic success might not have been giving us the whole story. We’ve seen the powerful ...

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