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A Fine Line: How Design Strategies Are Shaping the Future of Business by Hartmut Esslinger

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4
minds beat money the innovation process, step by step
“If I’d asked people what they wanted, they would have said ‘faster horses.’”
—HENRY FORD
 
 
“Innovation” has been a buzz word in the business community for quite some time. Unfortunately, a lot of people who talk about innovation don’t really understand what it means—a fate it shares with the term “design.” That’s a pity, too, because innovation and design are two of the most powerful forces for crafting a more successful future for almost any business. But, to use these tools to their fullest potential, you have to know what they truly represent.
Although commonly equated with the creation and implementation of new products and processes, innovation, which comes from the Latin “innovatio” ...

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