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A Fine Line: How Design Strategies Are Shaping the Future of Business by Hartmut Esslinger

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epilogue already here—and tomorrow
A famous Zen Koan asks: “What is essential about the past, the present, and the future?”—and the answer is “Already here and tomorrow.” To me, that Koan teaches that the past and present are our life, but tomorrow is our opportunity. As a realistic optimist, I believe in a better future. And, even though this book is filled with experiences from the past, I hope that it inspires readers to look ahead.
In my role as a mentor, I’m often asked what it was like for young designers back when I first started my own firm. My honest answer is, “Not as good as it is today!” We had to work fanatically for our very survival, and channeling our energy to form a successful team involved a long trial with a lot of errors. ...

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