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A Field Guide To Usability Testing by Smashing Magazine

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The Ultimate Guide To A/B Testing

By Paras Chopra

A/B testing isn’t a buzz term. A lot of savvy marketers and designs are using it right now to gain insight into visitor behavior and to increase conversion rate. And yet A/B testing is still not as common as such Internet marketing subjects as SEO, Web analytics and usability. People just aren’t as aware of it. They don’t completely understand what it is or how it could benefit them or how they should use it. This chapter is meant to be the best guide you will ever need for A/B testing.

What Is A/B Testing?

At its core, A/B testing is exactly what it sounds like: you have two versions of an element (A and B) and a metric that defines success. To determine which version is better, you subject both ...

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