TRUST SHOWS VALUE

When we show people we value them, we open the way to strengthening and deepening their trust. When we demonstrate our own trust effectively, it will be easier for them to trust us and take more significant risks in return. However, trust calls for a deeper level of interpersonal commitment than simply valuing others requires. Trust includes placing our confidence in others and the willingness to risk some portion of our well-being on the basis of their character and promises.
A critical feature of trust that is sometimes overlooked is predictability. We are more likely to trust people when we feel we know what we can expect from them, when they look and act similarly to the way we do. Suppose your client is a videographer ...

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