Key Terms
All terms are customized for the mobile age by Molly Garris.
CHAPTER 1
mobile marketing: marketing on or with a mobile device, such as a smartphone.1
smartphone: a mobile phone with more advanced computing capability and connectivity than basic feature phones.2 While both can typically browse the web, smartphones also have the ability to access and download apps for a richer mobile experience, amongst other features.
operating system (OS): An operating system (OS) is a software that manages computer hardware resources and provides common services for computer programs. The operating system is an essential component of the system software in a computer system. Application programs usually require an operating system to function. Operating ...
Get A Beginner's Guide to Mobile Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
