OTHER TITLES IN DIGITAL AND SOCIAL MEDIA MARKETING AND ADVERTISING COLLECTION
Vicky Crittenden, Babson College, Editor
•Viral Marketing and Social Networks by Maria Petrescu
•Herding Cats: A Strategic Approach to Social Media Marketing by Andrew Rohm and Michael Weiss
•Social Media Branding for Small Business: The 5-Sources Model by Robert Davis
•Digital Privacy in the Marketplace: Perspectives on the Information Exchange by George Milne
•Social Content Marketing for Entrepreneurs by James M. Barry
•Social Roots: Why Social Innovations are Creating the Influence Economy by Cindy Gordon, Andrew Weir, and John P. Girard
FORTHCOMING IN THIS COLLECTION
•Digital and Social Media Marketing: Keeping it Real by Nathalie Collins
•Corporate Branding in ...
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