THANKS AND ACKNOWLEDGMENTS

At the heart of this book are the people who gave their time and experiences in the interviews; this is simply a collation of their insights and journeys. We are enormously grateful to:

Sue Allchurch

Rodrigo Arboleda Halaby

Ludo Auvray

Naty Barak

Yves Behar

Michael Bierut

Neil Blumenthal

Tim Brown

Karen Chu

Mike Cooper

Stuart Coulson

Trevor Davis

Porter Gale

John Gerzema

Julian Gorodsky

Katherine Gottlieb

Steven Grasse

Michael Hay

Capt. James Housinger

Martin Huxtable

Rama Iyer

Michael Jordaan

Mary Lou Jepsen

Dr. Caneel Joyce

Hylton Kallner

Geoff Keighley

Colin Kelly

Ben Knelman

Ajoy Krishnamurti

Eric Leininger

Dr. CJ Liu

Janina Marguc

Helen Marriage

Heather McGill

Ravi Naidoo

Professor Gabrielle Oettingen

Professor Jim Patell

Robert Poynton

Marc Priestley

Navi Rajdoo

Dr. Scot Refsland

Paul Seward

Toby Shapshak

Pier Luigi Sigismondi

Dr. Louise Waters and the LPS team

James Watt

Dan Wieden

Behind the scenes, there have also been friends and helpers who introduced us to some of these remarkable people: Richard F. Dallam, Tim Leberecht, George Pereira, Julia Hu, Juan Albanell, Pam Scott and Tim Koogle, Debbe Stern, Richard Hytner, Giles Morgan, Jon Gisby, Trevor Davis, Marcel Corstjens, Jonathan Warburton, Naresh Ramchandani, Norman Adami, John Stenslunde and Robbie Brozin.

And others helped bounce around some of the constituent ideas at an early stage: Jelly Helm, Brian Lanahan, Robin Lanahan, Mark Valentine, Lawrence Wilkinson, Antonio Lucio, Nick Kendall ...

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