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A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business by Adam Morgan, Mark Barden

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NOTES AND SOURCES

Introduction

1.   Life: Keith Richards, by Keith Richards, W&N (UK) and Little, Brown & Co. (US), 2010—Jagger is estimated to be worth $300 million today, aside from the ongoing value of the Stones as a business. While there is clearly much more to the band's success than their lead singer's performing chops, it is striking that their revenue today is largely driven through touring and performing, and the spectacle they still offer.

2.   Nicola Kemp, “Tuning Out: Why brands need to disconnect and embrace the new simplicity”, Marketing, March 26, 2013, www.marketingmagazine.co.uk/article/1176005/tuning-out-why-brands-need-disconnect-embrace-new-simplicity.

3.   Timothy D. Wilson, Redirect: The Surprising New Science of Psychological Change (New York: Little, Brown & Co., 2011).

4.   Eric Ries, The Lean Startup: How Constant Innovation Creates Radically Successful Businesses (New York: Portfolio Penguin, 2011).

5.   Charles Leadbeater, The Frugal Innovator: Creating Change on a Shoestring Budget (New York: Palgrave Macmillan, 2014).

6.   Navi Radjou, Jaideep Prabhu, Simone Ahuja, Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth (Hoboken, NJ: John Wiley & Sons, 2012).

7.   Malcolm Gladwell, David and Goliath: Underdogs, Misfits and The Art of Battling Giants (New York: Little, Brown & Co., 2013).

8.   Eliyahu M. Goldratt and Jeff Cox, The Goal: A Process of Ongoing Improvement (Gower Publishing Ltd., 2004).

9.   Jennifer Schlesinger, “10 ...

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