Book description
Marketers engaged in managing a modern website must quickly
determine and deliver the most relevant, personalized experiences
at each touchpoint across their digital properties for an often
diverse visitor population. The Adobe Target solution (one
component of the Adobe Digital Marketing Cloud) provides an
optimization solution with intuitive but sophisticated capabilities
that leads marketers through the essential steps of optimizing and
personalizing their content, clearly showing them which content
increases conversion lift and revenue.
In Adobe Target Classroom in a Book, seasoned Target veteran Brian
Hawkins introduces new users to the basic concepts of website
optimization, including A/B testing, audience targeting,
segmentation, and recommendation. Brian goes on to provide a
thorough introduction to the Adobe Target solution, with lessons on
setting up customer offers, testing campaigns, custom segmentation,
multivariate test, and reporting. It includes best practices as
well as countless tips and techniques to help you become more
productive with the software. You can follow the book from start to
finish or choose only those lessons that interest you.
Classroom in a Book®, the best-selling series of hands-on
software training workbooks, helps you learn the features of Adobe
software quickly and easily. Classroom in a Book offers what no
other book or training program does–an official training
series from Adobe Systems Incorporated, developed with the support
of Adobe product experts.
Table of contents
- Title Page
- Copyright Page
- Acknowledgments
- Contents
- Getting Started
- 1. Adobe Target and Optimization Today
- 2. Enabling Optimization with the Mbox
- 3. Using Target Standard
- 4. Activities: Key Tools in Your Optimization Tool Belt
- 5. Segmentation and Targeting
- 6. Understanding Test Results: Real-time Reporting
- 7. The Adobe Target Profile: The Key to Advanced Optimization
- 8. Exploring the Adobe Target Mechanics
- 9. Speeding Up with Automation
- 10. Adobe Target and Tag Management: The Future of Testing
- 11. Integrating with the Adobe Marketing Cloud
- A. Interviews with Target Professionals
- Index
Product information
- Title: Adobe® Target Classroom in a Book®
- Author(s):
- Release date: July 2014
- Publisher(s): Adobe Press
- ISBN: 9780133570502
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