Book description
You need to create great sites that are clean and simple, load
quickly, and are optimized to serve the needs of mobile users; and
understand how customers want to engage with your brand via
mobile.
By 2013, the #1 way people will access the Internet will be via
mobile device. Currently, mobile coupons are redeemed 10x more
frequently than traditional coupons. Your company needs a website
that delivers an outstanding mobile experience. If you build
websites for a living, you need to know how to create great mobile
sites. Jamie Turner's How to Build a Mobile Website is the
place to start. Turner begins by reviewing the current mobile
landscape and helping you get into your customers' minds to
understand how they want to interact with your brand online. You'll
compare three leading approaches to "mobilizing" websites and
discover how to avoid pitfalls that lead directly to a poor
experience and lost customers. Next, Turner offers a high-level
overview of the mechanics of mobile site development, construction,
and testing, addressing issues ranging from consistent branding to
performance and usability. He also shares tips ranging from linking
back to your main site to building "thumb-friendly" pages.
Throughout, the focus is on building sites that are clean and
simple, load quickly, and are fully optimized to serve the needs of
mobile users: today's best customers.
Product information
- Title: How to Build a Mobile Website
- Author(s):
- Release date: June 2012
- Publisher(s): Pearson
- ISBN: 9780133121063
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