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90 Days to Success Marketing and Advertising Your Small Business by Mark Hoxie

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Introduction

To get a better understanding of the purpose of this book, let me tell you a bit about its creation. Almost 10 years ago, I moved to Los Angeles and got into the world of advertising sales. It was my first sales job of any kind, so I was excited to soak up any knowledge I could find along the way. I quickly learned to uncover the needs of my potential customers and provide them with solutions. This kind of honest sales approach led me to become one of my company’s top salespeople on the West Coast.

I developed an obsession with advertising. Have you ever had a Yellow Pages sales rep tell you, “No one ever just picks up the Yellow Pages to read them for fun”? They haven’t met Mark Hoxie.

My thirst for knowledge led me from one advertising ...

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