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90 Days to Success Marketing and Advertising Your Small Business by Mark Hoxie

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Chapter 11. New Businesses

Most new businesses fail within the first four years of their existence. There are a variety of explanations and excuses for these short-lived ventures. I’m here to tell you that the main—and virtually only—reason new businesses fail is a poor marketing strategy. Proper marketing should bring in enough revenue to knock out most of the problems or at least give you some wiggle room until they are solved.

This chapter will present some of the top problems that experts say shut the doors of many new businesses and how they can be mitigated by proper ...

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