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90 Days to Success Marketing and Advertising Your Small Business by Mark Hoxie

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Chapter 10. Business Theory

Marketing and advertising are two of the most integral parts of any small business. They’re not an electric bill that gets addressed five minutes out of every month. They’re a comprehensive part of your company that is interwoven into almost all aspects of your business. It makes sense that something so crucial to your business also dictates the way you handle other parts of your operation. This chapter will talk about the links between varying aspects of your business and marketing strategy.

Pricing

Pricing is affected by a variety of conditions. Your costs must be covered, you’d like to make a profit, and you have to consider your competition’s pricing. ...

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