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90 Days to Success Marketing and Advertising Your Small Business by Mark Hoxie

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Chapter 9. Industry Specifics

Certain industries can benefit more from specific marketing moves than others. Some industries are so unique or so popular that they could (and do) have entire books written on marketing strategies just for their business types alone. Regardless of your industry, read each section of this chapter. You may find ideas you’ve never considered, and your company may be a hybrid of two or more of these business types. Each section is followed by a case study with some industry-specific recommendations.

Contractors

Builders, painters, roofers, plumbers, electricians, and so on can all benefit from ...

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