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90 Days to Success Marketing and Advertising Your Small Business by Mark Hoxie

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Chapter 8. Tracking and Follow-Up Marketing

You’ve implemented your marketing strategy. Business is better. More calls and more customers mean more money for you and your company. Sometime down the road, your sales reps come back to see how your advertising has worked out. The Yellow Pages rep asks you how many calls you’ve gotten.

“Well ...”

Your radio rep wants to know whether the commercials have created a buzz.

“Um ...”

The local coupon magazine wants to know whether you want to renew.

“Let me think ...”

The newspaper is running a special ...

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