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90 Days to Success Marketing and Advertising Your Small Business by Mark Hoxie

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Chapter 5. Implementing a Marketing Strategy

Now that you’re more familiar with your business, customers, and different advertising mediums, you need to come up with a marketing strategy. No two businesses, customer bases, markets, or mediums are completely alike, so there is no set template for creating a marketing strategy. Senior citizens in Southern California likely make their buying decisions differently than senior citizens in Michigan. A newspaper in Baltimore may reach a completely different audience than a newspaper just an hour south in Washington, D.C. An orthodontist in Oklahoma may need a completely different strategy than one in North Carolina ...

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