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90 Days to Success Marketing and Advertising Your Small Business by Mark Hoxie

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Chapter 4. Advertising Mediums

Now that you have a better grasp on your own business and customer base, it’s time to look at all of your advertising options. In later chapters we’ll discuss how to build marketing programs and what works best for varying types of small businesses. Also, in later chapters we will talk about negotiating with advertising sales representatives from each of these mediums.

Yellow Pages

The Yellow Pages have long been considered the backbone of any strong advertising campaign. No matter how many billboards and television ...

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